Chip Conley gave a presentation at the 2010 TED conference that I think is worth sharing. Chip emphasizes the importance of measuring the tangible and the intangible… this includes culture, loyalty, and the quality of our work life. The easiest way to start to tap into the intangible, the passion or motivation that fuels your employees each day, is to use a consultant as a resource. Bringing in an outside consultant that can promise protection and promote a safe environment for open communication is the best way to get your team to give you real feedback. The very process of bringing in someone to listen to your employees communicates that you care about them and that you see value in including them in the process of decision making. I have found that using anonymous surveys and meeting with formal and informal leaders in the organization allows me to discover gaps in the organization that need to be filled. Often times the gap that is most evident is ongoing training and employee reward and recognition programs. Employees enjoy working in an environment that promotes growth… both up the corporate ladder and in terms of personal development. Promoting professional development and taking the time to “refresh and recharge” as a group fosters a culture of engagement and satisfaction… something we all desire.